Stop Wasting Ad Spend – Unlock 10%+ More Revenue on Amazon

Hey, It’s Mir again,

Amazon’s advertising ecosystem is evolving faster than ever. New tools. More data. Advanced analytics.

✅ Amazon Marketing Cloud
✅ Brand Metrics
✅ Search Query Performance

These tools offer powerful insights, but let’s be honest—keeping up can feel overwhelming. The question is: Do these new features truly move the needle for your business?

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The 80/20 Rule of Amazon Ads

The brands that win on Amazon aren’t necessarily the ones using every new tool. Instead, they master the core fundamentals—the 20% that drives 80% of results.

Here’s what really matters:

The Foundations of a Strong Amazon Advertising Strategy

🔹 1. Solid Keyword Research

• Focus on relevance and intent, not just volume.

• Leverage Amazon’s search term reports, competitor analysis, and brand analytics.

• Use long-tail keywords for higher conversion rates and lower CPCs.

🔹 2. Smart Campaign Structure

• Segment campaigns by match type, branded vs. non-branded, and product category.

• Group similar products together to prevent budget dilution and increase efficiency.

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🔹 3. Clear Naming Conventions

• Standardize campaign names for easier analysis and optimization.

• Include product names, match types, and goals in your naming structure.

🔹 4. Ongoing Optimization

• Regularly adjust bids, harvest new keywords, and analyze performance.

• Track ACOS and TACOS metrics to measure profitability and scalability.

🔹 5. Negation (Eliminating Wasted Spend)

• Add negative keywords consistently to refine traffic and conversion rates.

• Review search term reports weekly to eliminate wasted ad spend.

🔹 6. Expanding Across Match Types & Ad Types

• Utilize broad, phrase, and exact match types.

• Leverage Sponsored Products, Sponsored Brands, Sponsored Display.

• Use Sponsored Brands Video Ads to boost engagement and brand recall.

🔹 7. Experimenting & Testing

• A/B test creatives, bidding strategies, and audience targeting.

• Test different ad placements and budgets to identify best-performing strategies.

Scaling Your Amazon Ads for Growth

Once you’ve established a strong foundation, scaling becomes the next priority.

✅ Increase Bids on High-Performing Keywords
Gradually raise bids on keywords with high conversion rates to maximize visibility and sales.

✅ Expand to New Markets
If your campaigns are performing well, consider expanding to Amazon UK, Germany, or other international marketplaces.

✅ Leverage Amazon DSP
Once Sponsored Ads are profitable, consider running Amazon DSP campaigns to reach a broader audience with advanced targeting options.

✅ Automate Where Possible
Utilize bulk operations, bid automation, and third-party software to streamline campaign management and free up time for strategic planning.

Don’t Let the Noise Distract You

New tools and analytics are great, but they won’t fix a weak foundation. Before chasing the latest Amazon Ads feature, ask yourself:

✅ Are your campaigns structured for efficiency?
✅ Are you consistently optimizing and negating wasteful keywords?
✅ Do you have a strategy for scaling profitable ads?

Because no tool—no matter how advanced—can replace the basics.

Final Thoughts

Stay focused. Keep optimizing. And most importantly—stick to the fundamentals.

Have a great week and keep crushing it! 🚀

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