5 Amazon PPC Myths That Are Holding You Back!

Author

Mir Waleed
February 24, 2025

In partnership with

Hey Savvy Sellers, It’s Mir again,

Let’s be real—Amazon PPC can feel like a puzzle sometimes. There’s a lot of advice floating around, and not all of it is true. Some myths can actually cost you money, so let’s bust them and set the record straight!

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1. Higher Bids Always Win

You might think throwing more money at bids guarantees better ad placements. But Amazon isn’t just about the highest bidder—it’s about relevance, conversions, and ad quality. If you’re just increasing bids without a strategy, you’re burning cash. Instead, focus on:

  • Sharpening your product listings with top-notch images, engaging copy, and solid reviews.

  • Mixing broad, phrase, and exact match keywords wisely.

  • Keeping an eye on search term reports to refine targeting.

2. Running Ads for Bestsellers Is a Waste

“Why pay for ads if my product is already selling well?” Because your competitors won’t stop running theirs. If you don’t defend your spot, someone else will take it. PPC for bestsellers helps:

  • Keep you on page one, even if organic ranking fluctuates.

  • Prevent competitors from taking your customers.

  • Push new variations or updated versions of your product.

3. PPC Can Save a Bad Listing

If your listing is weak—poor images, vague descriptions, low reviews—ads won’t magically turn things around. PPC brings traffic, but it can’t fix a bad product page. Before you ramp up ad spend, make sure:

  • Your title and bullet points clearly highlight the product’s benefits.

  • Your images look professional and show your product in action.

  • You have at least 10-15 solid reviews to build trust.

  • Your pricing makes sense compared to competitors.

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4. You Should Pause PPC Once You Rank Organically

You’ve made it to the top organically—awesome! But if you pause PPC, you might start slipping. Why? Because your competitors are still bidding on those same keywords. Keeping PPC active:

  • Defends your brand from competitors trying to steal your traffic.

  • Maintains sales velocity, which supports your organic rank.

  • Helps you keep discovering and testing new keywords.

5. More Clicks = More Sales

Clicks are great, but if they’re not turning into sales, something’s off. A high click-through rate but low conversion rate could mean:

  • You’re targeting the wrong keywords.

  • Your price isn’t competitive.

  • Your listing isn’t convincing buyers to hit “Add to Cart.” Tweak your targeting, test different creatives, and analyze competitor pricing to get the most out of your ad spend.

🚀 Want a free Amazon PPC audit? Let’s find the gaps and turn your ads into profit machines.

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Mir Waleed
Founder, Scale Fortune
Helping Amazon Sellers Scale Profitably

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