Amazon Sellers: STOP Pricing Wrong! Do This Instead.

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Hey, It’s Mir again!

Launching a new product on Amazon? 📦 The right pricing strategy can make or break your success. Here’s our battle-tested formula for pricing products to maximize visibility, sales, and profitability.

Step 1: Get Reviews with Amazon Vine

📌 Before customers trust your product, you need reviews. Amazon’s Vine Program allows you to enroll 30 units for $200 and get authentic reviews from trusted Amazon customers.

💡 Pro tip: If your product is priced at $50, list it at $25-$30 while enrolling in Vine. This reduces FBA fees and saves you money!

Step 2: Competitive Pricing for Launch

✅ Analyze competitors and find the average price in your market.
✅ Set your initial price slightly below the competition (e.g., $3-$5 lower) to drive faster sales.
✅ This makes your product a better deal in the eyes of shoppers!

If you want to skip the next steps and want to watch the full video, click below:

Step 3: Incremental Price Testing

Instead of guessing your final price, use Incremental Price Testing:
📈 Increase the price slightly every 3-4 days and track key metrics like:
🔹 BSR (Best Seller Rank) – Are we ranking higher?
🔹 Conversion Rate – Are people still buying at this price?
🔹 Units Sold Per Day – Are sales consistent?

Your goal? Find the sweet spot where price, conversions, and sales volume work together.

Step 4: Shifting from PPC to Organic Sales

At first, 100% of sales come from PPC ads. But as your organic ranking improves, the Organic to All (OA) ratio should shift from 0/100 to 30/70 or even 40/60.

🔹 More organic sales = Lower ad costs
🔹 Higher rankings = More profit

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FIND PROTECTION

Final Step: Profit Optimization

Once you’ve found the optimal price, ask yourself:
💰 Are we profitable?
📊 Are sales stable?

If YES → Scale aggressively! 🚀
If NO → Adjust, test, and refine until we hit that sweet spot.

What’s Your Biggest Pricing Challenge?

Hit reply and let me know—I’d love to feature real seller challenges in next week’s edition!

Until next time,

Mir Waleed
Founder, Scale Fortune

P.S. If you found this helpful, share this newsletter with an Amazon seller who needs it! 💡