Amazon’s New Service Provider Portal (SPP) – What You Need to Know

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Hey, It’s Mir again,

Amazon has recently rolled out its new Service Provider Portal (SPP) in the US, following its earlier implementation in the EU and UK. This transition brings both opportunities and challenges for agencies managing Amazon seller accounts. Based on insights from businesses that have been using the system for over 18 months, here’s what you need to know to navigate this change smoothly.

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Key Updates & Challenges

1️⃣ Setting Permissions: While fairly straightforward, permissions must be granted by the seller partner to the agency. It’s best to complete this process together with a trusted client and establish a Standard Operating Procedure (SOP) to ensure consistency across all accounts.

2️⃣ Seller-Only Access: The SPP currently applies only to Seller Central accounts. Vendor Central access remains unchanged.

3️⃣ Permissions Limitations & Bugs: Just like user permissions, SPP allows up to 100 permissions per seller. However, some users have reported bugs with setting these permissions, causing delays. Amazon is working on fixing these issues.

4️⃣ Manual User Assignment: Once an agency is granted company-wide permissions, individual users must be assigned permissions manually. If you manage a large team, this can be time-consuming.

🔹 Agencies must add their team members’ emails before the client grants access.

🔹 Clients must enable One-Time Passwords (OTP) for user access.

5️⃣ Customizable Products Access Issue: If a seller offers customizable products, be aware that the customizations section of Seller Central is currently unavailable for SP users. This is one of the few remaining permission gaps in the new system.

6️⃣ Real-Time User Permissions: Ensure that all required team members are granted access as soon as possible to prevent workflow disruptions.

7️⃣ Advertising Account Management: Amazon Ads accounts must be managed separately. It’s recommended to set up an Amazon Ads Manager account for your agency and assign user roles from there.

8️⃣ Support System Still Needs Improvement: Amazon’s support team uses a third-party Zendesk system, which has caused delays in issue resolution. However, the overall system stability has improved compared to its early days.

9️⃣ OTP Number Changes & Email Issues: If a user changes their phone number, Amazon currently does not allow updating OTP settings. The only workaround is to register a new email. This is expected to be resolved in a future update.

What This Means for Agencies & Sellers

The introduction of SPP means that agencies must now adopt new workflows and strategies to manage their clients’ Amazon accounts effectively. Some short-term challenges exist, particularly with user access and permissions management, but long-term benefits include greater security, better API integrations, and improved agency-client collaboration.

🔹 If you manage multiple clients on Amazon, take action now to update your workflows and inform your clients about these changes.

🔹 Establish a clear process for onboarding new clients into the SPP system.

🔹 Stay updated with Amazon’s official announcements, as more refinements are expected in the coming months.

If you have any questions or need assistance in navigating the new Service Provider Portal, feel free to reach out.

Best regards,

Mir Waleed
CEO, Scale Fortune